Visual+Literacy

I'm afraid it doesn't make much sense without the graphic I was assessing!

In this graphic, the intent is to convey persuasive information about statistics regarding protein consumption in the United States. The information is clear, though the perception/contiguity gestalt is off. The images should lead the eye where the author wants them to go. I found myself floundering, not knowing where I was intended to look first, if anything my eye was drawn to the bright red and white KFC bucket. I finally ended up reading the chart left-right, which made me wonder if the author thought there was a level of hierarchy to the “food offenses” they are conveying if so, their design didn’t get that across. There also needed to be better use of color. This information is supposed to be alarming, right? So why use such subtle, calm pastel colors? Bolder, darker colors would have made more visual impact. I did like the images used. I thought the choice of a cute little chick for the image tied to the number of chickens raised for food, followed by a container of Kentucky Fried Chicken for chickens eaten per second was striking. If the goal is to make us think twice about eating meat, reminding us that the chicken in that bucket started out as cute little baby chicks is powerful. The title is also good in white, which draws the eye in that black background.